About Us
MCE Real Estate Advisors provides personalized advisory services focussed on driving returns for multifamily and hospitality assets, tailored to the unique needs of each real estate investor. From acquisition through development phases, lease-up to stabilized operations, and disposition/re-development, MCE will add immediate value through an extensive track record and detailed analysis of ever-shifting market and customer trends.
With over 30 years of asset management, operations, development, and leadership experience in the multifamily and hotel/resort sectors, its Principal Mark Edwards, brings a wide range of knowledge and skills from leading US and Canadian institutional, public and private real estate investment, development, and operating businesses.
Most recently Mark led the residential property, asset management, & hotel portfolios for Bosa Properties, a leading Vancouver-based real estate investment and development company. Since joining Bosa in 2017, the multifamily portfolio more than tripled in size and projects dramatically shifted to increased scale and complexity with 4,000+ units in various stages of active development for both rental and hotel in Canada and the US.
Mark has a proven track record of success in domestic & international markets where he's held senior leadership roles, highlighted by his ability to envision and execute on strategic initiatives that enhance asset values and maximize returns. Mark has established relationships with a wide range of best-in-class service providers in various disciplines, allowing the firm to meet the specialized needs for all its clients’ real estate needs.
Services
Analysis
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Project visioning and strategy - Market supply/demand and customer trends
- Target customer persona’s/key decision criteria
- Hotel/Property Management recommendations and negotiations
- Key proforma inputs
- Unit mix/areas and price matrix recommendations
- Creation and benchmarking of project pre-opening and stabilized operating budget projections including ancillary revenue opportunities
- Parking rates and ratio recommendations
- Value-engineering input/reviews
- Mixed-use programming and retail lease assumptions
Pre-opening
- Property management tech stack recommendations and coordination
- Updates to lease-up and pre-opening budgets
- Digital marketing tools– web, touchscreen, virtual leasing
- Formulate and track lease-up and marketing plans
- Ensure marketing and PR plan execution (channel/distribution strategy, social media, VIP/launch events, signage, etc.)
- Review and setup contract services
- Coordinate unit and amenity handover and opening operations plan
- Setup operational accounts and regulatory licensing
- Accept warranty manuals and transition accounts from construction to operations
- Support accounting & finance in operational setups and reporting requirements
Design/Programming
- Consultant (architectural, interior design, procurement, etc) RFP, evaluation, and selection support
- Unit, amenity, and back-of-house drawing reviews/markups
- Amenity programming recommendations (fitness, package lockers/delivery, AV, co-work, games rooms, community workshops/gardens, etc.)
- Architectural, interior design, landscape, and mechanical specification reviews
- Access control, security system and technology review and recommendations
- Building-wide Wi-Fi, resident app, and in-suite technology ROI recommendations
- Support for brand and ESG strategy and planning
- Attend project/consultant/construction meetings
- Operational programming focused on maximizing revenues & long-term efficiencies
- Utility metering and other expense recovery initiatives
- Ancillary land or asset re-positioning analysis
Asset Management
- Create/review operating and capital budgets and conduct detailed financial statement reviews
- Conduct regular leasing, financial and operational reviews
- Strategic reviews and action plans to drive revenue and profit improvement for all aspects of operations
- Revenue Management strategy and systems setup/oversight
- Setup and/or advisory services for internal asset management and operations teams
- Due diligence services for acquisition/disposition
- Formulate and implement property or portfolio investment plans maximizing value of investments (through repositioning or alternative uses of real estate)
- Valuation and appraisal advisory
- Property tax advisory
- Lender advisory services
- Brand performance evaluations
- Property/Hotel Management Agreement and Franchise Agreement negotiations and selection
Operations
- Competitive market analysis/benchmarking
- Customer insight tools, measurement, and analysis
- Service training and Standard Operating Procedures (SOP’s)
- Core and ancillary revenue maximization strategies
- Sales and marketing reviews and planning
- Distribution channel maximization strategies
- Market review/benchmarking
- On-property leadership support
- Product and service reviews
Capital Investment
- Operational, refurbishment, PIP, and return on investment (ROI) capital project planning and analysis in-line with investment strategy and cash flow requirements
- Project review, displacement analysis, cost planning and consultant selection (design/construction/procurement)
- Oversight of tender process through the project lifecycle
